Wednesday, May 22, 2013 - 3:17am
Here's a quick video recap from Drupalcon Portland - Tuesday, May 21st.
Monday, April 29, 2013 - 11:55am
If you are in Atlanta and utilizing Marketing Automation, or looking into whether or not your organization is ready for Marketing Automation, there are three events coming up in the next two weeks you need to attend.
Monday, April 15, 2013 - 1:31pm
Foremost among the varied responsibilities of a marketing team is "filling the funnel" with new, qualified prospects. The biggest mistake they can make is to assume potential buyers want to receive a steady diet of advertisements and product promotions. Buyers across all industries are more interested in learning about the most effective solutions for their problems first.
The principal objective in content marketing is to drive qualified traffic to your site. Some consumer-focused brands have succeeded in generating high traffic volumes. Niche, B2B brands historically achieve more modest traffic numbers but meet their objective by building a highly targeted audience.
Monday, February 11, 2013 - 12:58pm
Marketing Automation is one of the most talked about technology in the B2B market. Estimates of automation adoption is projected to hit 50% by the year 2015, meaning that over the coming years, plenty of companies will be sifting through the various vendors to determine what solution fits best.
As more and more companies are looking to adopt automation to manage their leads and prospects, they are quickly realizing there is more to making the move to automation than just a technology purchase.
Thursday, February 7, 2013 - 12:00pm
Spearheaded by entrepreneur and NBA Hall of Famer Earvin “Magic” Johnson, in partnership with gmc TV, ASPiRE delivers enlightening, entertaining and positive programming to African-American families that includes movies, documentaries, short films, music, comedy, visual and performing arts, and faith and inspirational programs. The network’s Drupal 7 web site stood up to a launch-day marketing blitz that included promotional appearances by Magic Johnson on the Today Show, CNN and MSNBC.
Wednesday, January 16, 2013 - 9:58am
Whether you’re a CEO, marketing director, manager or anywhere in between, I’m sure you’ve had countless meetings on how to best manage your customers, contacts, leads and opportunities.
Customer Relationship Management (CRM) software, tied into a Marketing Automation platform, is key.
What exactly is a CRM? What types of CRMs are there? How can you integrate your CRM with your Drupal website?
Wednesday, January 2, 2013 - 11:38am
It’s always interesting to look back over the year and see which blog posts were most popular with our readers. For 2012, the most popular posts were a blend Drupal 7 Module reviews, responsive web design trends, using Maps with Drupal 7, and tips on planning a Drupal site.
Without further ado, here are the top 10 blog posts written in 2012—in order of most viewed:
Wednesday, December 12, 2012 - 10:56am
A strong lead management process requires B2B marketing professionals to respond to each prospect within the buying process. However, as your business grows, understanding and responding relevantly to a buyer’s interest is almost impossible to do manually. To ensure that your marketing efforts are targeting customers and prospects with the right messages at the right time, a marketing automation software is key.
Thursday, November 29, 2012 - 2:54pm
Did you miss a presentation at Drupalcamp Atlanta that you really wanted to see? Were there too many presentations that you wanted to attend at the same time? No worries, you can view all of the presentations at DrupalcampAtlanta.com
Below, you’ll find all of the presentations that the Mediacurrent team presented at Drupalcamp Atlanta. The presentations are available here, on our Resources page, and at DrupalcampAtlanta.com
Friday, November 2, 2012 - 8:37am
We (consumers) are in an era that Jay Baer calls an "invitation avalanche."
Think about it. Every where you turn you're being invited to follow, friend, find, like, or share not only company's information, but friends and family too. Even when your mom puts a message on Facebook, it dilutes all the other messages that are being shared. Messages that marketers are trying desperately to get you to engage with.