Client Area

Do Drupal Right

Blog
Thursday, April 24, 2014 - 10:55am

If you are in Atlanta and utilizing Marketing Automation or considering it for your organization, plan to attend the next Atlanta Interactive Marketing Association (AiMA) event. 

On May 28th we'll learn how to operationalize your demand generation around your buyer’s journey to systematically and repeatable address customer needs across all your marketing and sales touch points. We'll cover topics for both B2B and B2C like:

Wednesday, April 23, 2014 - 9:42am

Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation.

Good friend and industry expert, Mathew Sweezey, just released “Marketing Automation for Dummies." This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them.

Monday, April 14, 2014 - 9:55am

A properly-implemented email marketing program is a tool that can improve the impact of your overall content marketing effort by keeping your audience engaged, driving traffic to all of your content, and helping build stronger relationships.

It's also important to note that email marketing is not a successful marketing strategy on its own. Rather than using it as an isolated tool, your marketing efforts will be far more successful if you properly integrate email marketing into as many inbound campaign channels as you can.

Wednesday, February 19, 2014 - 11:48am

A common challenge facing many organizations is determining what content should be generally available to all website visitors and, which content should be behind a form (aka gated content), requiring users to provide information about themselves before being able to access it.

Before you restrict access to your precious content, it is important to determine which assets should be gated. Blogs, webinar, pricing, and “about us” pages generally should be left without a gate to create traffic through SEO and assist with overall web conversions. However, content that underscores your organization’s thought leadership, such as whitepapers, webinars or eBooks, as well as free product trials and demos, should be gated.  

Wednesday, February 5, 2014 - 2:27pm

If you are in Atlanta and utilizing Pardot be sure to join me on February 19th at the Atlanta Pardot Coffee Club. 

The Pardot Coffee Club is a user-led, working session for Atlanta Pardot users. Attendees bring questions about the projects they are working on, discuss best marketing automation practices, share ideas, and get technical help. It’s a great opportunity for any organization investigating marketing automation to bring questions and learn what success other Pardot users are having.  

Monday, January 20, 2014 - 10:12am

Have you noticed a decline in web traffic over the past year? Your SEO strategy may be outdated.

90% of people research products and services via search engines before they make a purchase. Translation: If you want to increase sales, SEO is the best thing you can do for your business.

A well-optimized site increases qualified visitors and drives brand and product awareness. But, like any online marketing effort, it takes a cohesive, strategic approach. 

Tuesday, January 7, 2014 - 9:36am

Email marketing provides the unique opportunity to speak to your audience on a one-to-one basis. To truly personalize your message and receive the largest ROI, you have to build and maintain sophisticated intelligence about your customers.

You have to go deeper than just understanding ‘open’ and ‘click through’ rates. You need to track your customers’ buying behavior, levels and specifics of their engagement with your marketing and your business. You also have to understand the person in demographic and social profiles, to really understand and influence their loyalty through your email marketing.

Wednesday, October 16, 2013 - 9:49am

Often marketing's biggest challenges are long sales cycles, complex decision-making processes, and multiple stakeholders. There is increasing pressure on marketing professionals to find the most qualified prospects and build relationships with them before the lead is passed to sales. 

Marketing automation allows organizations to consolidate, streamline, and better manage campaigns that were once cumbersome to track and administer. Once implemented, a chief marketing officer (CMO) is now capable of viewing a centralized dashboard to measure the ROI of various strategies via a marketing automation product.

Monday, October 14, 2013 - 1:29pm

Are you ready!? Drupalcamp Atlanta is just five (5!) days away. With 34 sponsors, 420+ registrations36 sessions, a job fair for employers and job seekers, expert round-tables, a product/demo room, and an awesome after-party, this is sure to be a great event.

Wednesday, September 25, 2013 - 4:18pm

Customer service is big to me. When a company provides a truly stellar customer experience, I will most likely repeat business with them even if there was an issue that needed improvement. For example, I ordered my wife flowers for her birthday. The company delivered flowers that died two days later. Though I was frustrated, their customer service team was so outstanding that I will order from them again.