Monday, April 14, 2014 - 9:55am
A properly-implemented email marketing program is a tool that can improve the impact of your overall content marketing effort by keeping your audience engaged, driving traffic to all of your content, and helping build stronger relationships.
It's also important to note that email marketing is not a successful marketing strategy on its own. Rather than using it as an isolated tool, your marketing efforts will be far more successful if you properly integrate email marketing into as many inbound campaign channels as you can.
Wednesday, April 2, 2014 - 10:01am
Social media. Everyone has it, but not everyone is using it correctly. Platforms like Facebook, Twitter, Instagram and YouTube exist not only to entertain and connect people to one another, but also to connect people with businesses. With advertising dollars getting smaller, the need for effective, low cost marketing tactics is more important than ever.
Wednesday, January 15, 2014 - 2:38pm
As Drupal experts our team at Mediacurrent is very familiar with Acquia’s cloud based hosting solution "Acquia Cloud". In fact, Mediacurrent is an official Acquia Partner. Because of our partnership and because Acquia Cloud is an excellent solution, we end up working with a lot of clients who are utilizing Cloud already or helping clients move on to Acquia’s platform.
Friday, November 8, 2013 - 10:18am
Educational Institutions are facing more obstacles today than ever before as technology evolves. Some of the key challenges I saw while teaching at the state university level were:
Monday, October 7, 2013 - 11:19am
Running Drupal under VMware
Initial Performance Planning
Drupal has huge potential for scalability due to its structure. As a result, Drupal can be installed under a multitude of configurations. Splitting the database and search from the main web application is a common setup. Using a virtualized environment, such as a VMware Server, is an excellent way to create environments as needed for any possible configuration due to the ease of creating and scaling new machines.
With this flexibility, we need to address some additional performance planning prior to the installation of the operating system. Specifically in 2 areas.
Wednesday, September 25, 2013 - 4:18pm
Customer service is big to me. When a company provides a truly stellar customer experience, I will most likely repeat business with them even if there was an issue that needed improvement. For example, I ordered my wife flowers for her birthday. The company delivered flowers that died two days later. Though I was frustrated, their customer service team was so outstanding that I will order from them again.
Tuesday, June 25, 2013 - 11:26am
On Drupal 6 it was difficult to add fields to user profiles – sites were limited to using a minimal set of field types using the built-in Profile module and couldn’t use the normal CCK fields. The workaround most commonly used to get beyond this was to use the Content Profile module which allowed use of an actual content type to house the user profile fields that were needed.
Monday, January 28, 2013 - 10:38am
Today, redesigning your website isn’t just about swapping out one visual design for another. It might mean switching technology platforms, reimagining the strategy behind the architecture, or rebranding. But how do you know when it’s time? If you’ve got Google Analytics, or a similar reporting program on your website, here are 4 signs (and what they mean) to look for that indicate it’s time for a redesign.
Wednesday, November 7, 2012 - 10:31am
Drupal’s content management system is perfectly structured for search optimization. Its core features support many of the critical SEO elements. Combined with third party modules, Drupal becomes a very powerful “search engine friendly” environment. The Drupal community also provides an excellent tool to check the “SEO health” of your website, called seo_checklist. It examines the structure, settings, and modules installed on your Drupal website and provides a checklist improve Drupal SEO best practices.
Monday, September 10, 2012 - 11:02am
The Omega Drupal 7 Base Theme is a highly configurable HTML5/960 grid base theme that uses built-in media queries to make the site responsive. Each zone (group of regions) can be configured for content-first layouts, that resize and rearrange themselves depending on the screen size of the user's device.
The presentation will walk-through the theory behind Omega's mobile-first approach, how to use the many configuration options on the theme settings page, and pitfalls to avoid.
Experience level: Intermediate