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Monday, March 10, 2014 - 10:29am

Driving traffic to a website is tricky. Mastering the multitude of strategeies that exist to generate said traffic can be even trickier. If you've invested time and resources into developing your SEO strategy and maximizing your social media imact, wouldn't you want to know if your efforts are working for you and not against you?

Thursday, February 27, 2014 - 10:48am

Using social media can deepen relationships between your company and your customers while introducing your brand to new prospects. Businesses that have established their brand on Twitter find that their followers are 70% more likely to convert. 

In our latest eBook, Twitter for Business, we outline how to develop and implement a strategy that will help you get the most ROI out of Twitter.

Topics include:

Friday, November 8, 2013 - 10:18am

Educational Institutions are facing more obstacles today than ever before as technology evolves. Some of the key challenges I saw while teaching at the state university level were:

Wednesday, October 16, 2013 - 9:49am

Often marketing's biggest challenges are long sales cycles, complex decision-making processes, and multiple stakeholders. There is increasing pressure on marketing professionals to find the most qualified prospects and build relationships with them before the lead is passed to sales. 

Marketing automation allows organizations to consolidate, streamline, and better manage campaigns that were once cumbersome to track and administer. Once implemented, a chief marketing officer (CMO) is now capable of viewing a centralized dashboard to measure the ROI of various strategies via a marketing automation product.

Wednesday, September 25, 2013 - 4:18pm

Customer service is big to me. When a company provides a truly stellar customer experience, I will most likely repeat business with them even if there was an issue that needed improvement. For example, I ordered my wife flowers for her birthday. The company delivered flowers that died two days later. Though I was frustrated, their customer service team was so outstanding that I will order from them again.

Friday, August 23, 2013 - 3:30pm

Are your social media posts getting lost in the shuffle? The lifespan of content rich social media posts can be lengthened by building emails around them. If buttons that redirect to Twitter, LinkedIn, or Facebook are the only social media incorporation your emails have, you’re wasting valuable connection opportunities. Here are five ways to take posts you’ve already spent time creating, and increase their longevity.

Monday, January 28, 2013 - 10:38am

Today, redesigning your website isn’t just about swapping out one visual design for another. It might mean switching technology platforms, reimagining the strategy behind the architecture, or rebranding. But how do you know when it’s time? If you’ve got Google Analytics, or a similar reporting program on your website, here are 4 signs (and what they mean) to look for that indicate it’s time for a redesign.

Wednesday, December 12, 2012 - 10:56am

A strong lead management process requires B2B marketing professionals to respond to each prospect within the buying process. However, as your business grows, understanding and responding relevantly to a buyer’s interest is almost impossible to do manually. To ensure that your marketing efforts are targeting customers and prospects with the right messages at the right time, a marketing automation software is key. 

Tuesday, August 28, 2012 - 10:25am

The 2012 edition of the Atlanta Drupal Business Summit will bring together real-world professionals to learn about Drupal and open source software. We will share actual Atlanta use cases of Drupal implementations, lessons learned, and gain insight into best practices. We are blocking off plenty of time for networking and will have an amazing line-up of speakers, and a reception directly afterwards. We are leveraging the community driven DrupalSummit.com site.

Wednesday, February 15, 2012 - 5:20pm

OK, brace yourself. Let’s talk about the issue that inevitably causes everyone to become squeamish. Budget, hourly rate, time and material, fixed bid, etc. – you have heard the pricing terminology before.  It is no secret that Drupal and open-source in general has struck a positive chord with organizations of all sizes. Why? One undeniable factor is because it’s free – pretty cool, hey.  You can download, poke around, and tire-kick as long as you desire.